Sharing The Travel Industry's latest Technology
Posts tagged web 2.0
50 Tips For Marketing with Social Media
Aug 27th
Joe Buhler found a great list of marketing tips regarding social media. I found some new and interesting advice from the list, I recommend checking it our for yourself:
50 Ways Marketers Can use Social Media to Improve Their Marketing
If you are not familiar with Social Media, the great people at CommonCraft have a video explanation, Social Media in Plain English:
CTC has UGC (And more initialisms)
Jul 24th
It is becoming the most trusted source of information on the internet, and it is coming from a complete stranger. User generated content (UGC) is now the most trusted source of travel information on the internet (90% trust it, TripAdvisor).
This UGC was most often reserved for big travel sites like TripAdvisor.com and Expedia.com, well now Destination Management Organizations (DMO) are getting on board. The Canadian Tourism Commission (CTC) has just recently partnered with Real Travel to allow users to generate their real, travel stories about Canada. How the CTC will leverage this content in their marketing mix is yet to be fully seen, but I am glad to see the big guys jumping on this trend.
Lure, Sample, Buy: The New Destination Marketing Mix
Jul 4th
Nova Scotia is leading the way in destination advertising. They recently released this article
that covers their new strategy to attract web friendly tourists. The three tenets that they use in their marketing efforts are lure, sample, buy.
They lure guests with traditional media like news paper, and TV spots. These ads direct them to the NovaScotia.com website. The website has Google Earth tags that relay information on some of the major destinations in the province. These tags coordinate with video vignettes on the web site. This allows potential tourists to get a taste of the culture before they arrive.
Guests of the site will then have the option to find flight information and start the process of buying their next vacation.
This process really reminds me of the Prosumer video that was hosted on the Travel and Marketing 2.0 blog. Travel is all about experience, and the more that consumers can taste the experience before they commit, the more likely they are to buy.