Sharing The Travel Industry's latest Technology
Posts tagged SEO
Registering your site – The new way to say hello
Aug 9th
As we talked about in the last blog entry, the more link connections you make with other sites, the more search engines will prioritize your site.
A great way to get more links to your travel site is to have it up for review. Submit or tag your site with companies like:
http://del.icio.us/
http://digg.com/
http://www.stumbleupon.com/
This will give you an opportunity to get feedback on your site and increase the links directing people to your webpage.
I also found this great travel resource at http://www.aardvarktravel.net.
These guys allow you to help other travelers, post information and gain more exposure for your travel company. They have a thriving community full of veteran travelers, I recommend signing up and seeing if you can help some of the community, and as everyone knows, as you do, karma will do likewise.
Drive Traffic To Your Site
Aug 7th
Get the traffic flow to your site.
So you have a new Tourism Web site, a great product, and the ability to sell your product online. What, the sales aren’t coming in? Well, how much site traffic are you receiving?
This blog will give you some cheap ways to increase your site traffic.
The most important step is to submit your site to the search engines. Websubmit Pro, has a free service to submit your site to a multitude of search engines. Don’t forget the big guy, submit your site with Google, it may take some time for your site to be indexed, but it is well worth the wait.
The way that most search engines rank your sites can be summarized by page rankings; that is how many popular sites link to your website. Check out this article for more clarification from Google.
What does that mean for you? Well you want to set up strategic partnerships with your associates to have a link exchange, this will add visibility to both of the non-competing webpages.
Another great way to gain visibility to your website is to submit it to industry listing websites. For tourism companies, check out this site for a free listing.
Have you found some other great ways to gain traffic for your website?
LinkBaiting For Tourism Companies
Jun 21st
There has been a huge focus on SEO (Search Engine Optimization) in recent years. People hire companies to optimize their website and streamline the page results. It has now been realized that small companies can increase their SEO presence through more creative and innovative means. The way that sites like google.com and yahoo.com index their sites makes it very beneficial for companies to have links to their sites from other websites. This is termed linkbaiting, or agreeing to host another non-competitive website’s link on your site in exchange for a similar service. The Canadian Tourism Commission recently released 5 suggestions to maximize your web presence with minimal cost. These recommendations are focused on small independent tourism companies:
- Top 10: Creating a ‘top 10’ type list closely related to your industry usually gets quality results. It is therefore important to define which subjects truly interest your target market and to evaluate what is already available on the internet.
- Resource site: Listing the blogs, forums, directories and so on that are of interest relative to your domain can attract numerous links. In fact, the creators of these sites will probably be interested to create a link to a resource site, especially if it is in a neutral field.
- Humour/Controversy: According to your industry or positioning, humour or controversy could be a good link generator. If you’re lacking imagination, you can check Flickr or YouTube and find an amusing video or image with a link to your products or services.
- Useful functionality: Developing a tool that can be used by your potential clients has as much of an effect on links to your site as your renown for being forward‑thinking in your area of expertise!
- Link a study or report: A report with different content and exclusive data will be sure to attract quality links.
Linkbaiting or link exchanges have been a very effective driver to our site, Rezgo.com. Recently when looking at our google analytics we have noticed that 65% of our site traffic has been directed by companies that we provide booking server CMS solutions for. People are finding our link on accomodation and tour provider’s websites and following the link to our site. These click-throughs have a low bounce % and spend an average of 5.5 minutes on our site. These are people you want looking at your site.
What have you found with Linkbaiting?
Has it worked for you?