Phil

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Homepage: http://philipcaines.com


Posts by Phil

Facebook Ad Essentials for Travel and Tourism Businesses

May 19, 2010 - 10:40 pm

Tags:
Posted in Hints and Tips, Marketing 2.0 | No comments

Travel and tourism businesses have it difficult, they are often strapped for time and resources to really have effective marketing online. While there are several different factors to consider when you are marketing online (SEO, E-mail, Social media Usability etc..) this article is focusing on using a relatively easy one; Advertise on Facebook.
Originally posted on [...]

Facebook Fanpages for Travel Agencies in 3 Steps

February 16, 2010 - 2:40 pm

Tags: , , ,
Posted in Hints and Tips | 1 comment

I posted this originally on the Ensemble Travel Group Blog.
Facebook is the second most popular website in the world after Google. Businesses are starting to notice that Facebook can be used as a powerful business companion. Soon after Facebook users setup their own profile, they should look into promoting their business with a listing/fan page.
While [...]

PhoCusWright Innovation Summit Live Reviews, Round 3

November 17, 2009 - 3:18 pm

Posted in Rants and Reviews | No comments

Innovation. This is the final round of the PhoCusWright Innovation Summit, where the presentations were very good.
If you missed my last reviews, here they are:
Round 1 Live Reviews
Round 2 Live Reviews
The final round of reviews:

Time Presenting
My Overview
Product Name Twitter Tag, Presenter and Company name
Out of 10

4:10 pm – 4:15 pm
(5 min)
Crawls social media sites. [...]

PhoCusWright Innovation Summit Live Reviews, round 2

November 17, 2009 - 11:56 am

Posted in Rants and Reviews, Travel Technology | No comments

Innovation. Here are the second set of presenters at PhoCusWright’s Innovation Summit. This is after seeing the presentations at the innovation summit with +/- on the ratings. Here is my original overview. The ranking is not a measure of how successful their business is, but rather what I fell their impact will be on [...]

PhoCusWright Innovation Summit Live Reviews, round 1

November 17, 2009 - 8:37 am

Posted in Rants and Reviews | 5 comments

Innovation. After my preliminary reviews, I wanted to provide live feedback on the presenters during the innovation Summit at PhoCusWright 2009.
Here are the first round of presenters:

Time Presenting
My Overview
Product Name
Twitter Tag
Presenter and Company name

My rating out of 10 after presentation

9:15 am – 9:27 am
(12 min)
Vinepulse looks pretty slick. I am happy I was able to [...]

PhoCusWright Innovation Summit Presenters Round 2

November 16, 2009 - 9:15 pm

Posted in Rants and Reviews | 1 comment

Innovation. Here are the second set of presenters at PhoCusWright’s Innovation Summit.  Here is the link to the first set of reviews that I did. The ranking is not a measure of how successful their business is, but rather what I fell their impact will be on the travel industry as a whole. 0 would [...]

PhoCusWright Innovation Summit Presenters Round 1

November 12, 2009 - 7:25 pm

Posted in Rants and Reviews | 2 comments

Innovation. Last year I had the privilege of presenting rezgo.com at PhoCusWright’s Innovation Summit in 2008. The format is intense, 12 minute presentation after 12 minute presentation. While this can be a little overwhelming, I will be putting together a brief overview of all that are presenting to give some background knowledge on each company.
Here [...]

5 Reasons to use a Travel Agent

November 5, 2009 - 2:03 pm

Posted in Travel Distribution | 4 comments

I was looking at Morgana Travel’s Website and found a really great case for using a travel agent as opposed to booking online. It was so well written that I will use it verbatum:
You can find the original at http://www.moragatravel.com/whyagent.php
5 Reasons to Use An Agent
1. Travel agents get amenities
In most cases, your travel agent can [...]

Easy Twitter Guide For Travel Agents

October 12, 2009 - 2:40 pm

Posted in Travel Technology | No comments

You have heard all about Twitter, you know what a tweet is, but as a travel company where do you start?
Businesses are finding it harder and harder to have their websites found on the Internet. With rising Cost-Per-Click (CPC) rates and AD Word costs constantly on the rise, who can blame them? The Travel Industry [...]

The 5 Must Know Social Media Tips for Travel Agencies:

October 6, 2009 - 9:20 am

Posted in Hints and Tips | 2 comments

You have heard all about social media, you know what a tweet is, you know that a blog is not some Star Trek character, but where do you start?
Here are 5 hints and tips that will help Travel Agencies start out using social media. They are not all tactical suggestions, but also some strategic suggestions:
Social  [...]