I posted this originally on the Ensemble Travel Group Blog.

Facebook is the second most popular website in the world after Google. Businesses are starting to notice that Facebook can be used as a powerful business companion. Soon after Facebook users setup their own profile, they should look into promoting their business with a listing/fan page.

While creating a fan page is fairly easy, it will take time and strategy to derive value from this page. There are great case studies of businesses that have used this tool to grow their business, and there are also great resources that can help agencies learn how to use these tools to further their business.

Step 1: Know how to act

I wrote a simple The 5 Must Know Social Media Tips for Travel Agencies. This is a great place to start and understand how to act when using social media.

Step 2: Getting setup

Marketing Profs has put together a great article on the 10 steps to Creating a Fantastic Facebook Fanpage. This is a great resource for understanding what it takes to setup an effective fanpage.

Step 3: Business Case

Mashable has Killer Facebook Fan Pages: 5 Inspiring Case Studies. This will help you understand the types of promotions you can do to really increase your business using fan pages.

Training

While these do-it-yourself resources are great tools for getting started, sometines it is easier to have a guide to help along the way. Nolan Burris is presenting “Making the Most of Your Facebook Business Page” on February 25th. This webinar is open to everyone, and only costs $75. There is a discount for members of CITC or ACTA.

Here is an overview of the things you’ll learn:

  • The three keys to social media success
  • Using a Facebook personal profile for business purposes
  • Keeping clients and friends separate using one profile
  • Setting up a Business Page (fan page)
  • Security, administration and privacy settings
  • Marketing with your Business Page
  • Facebook advertising
  • Using discussion groups, events, and applications for business purposes

More information can be found here: http://www.citc.ca/tico/en/train-ed-tele-list-e.asp

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