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What the blog?

September 26, 2008

“The issue is no longer distribution; rather, it’s relevance.”

Brad Feld
Managing Director
Foundry Group

I couldn’t of said it better myself; the publishing landscape has changed for ever, the democritization of information and the proliferation of tools to distribute this information is impacting society as we know it. traditional news media has responded with over 95% of the top 100 newspapers all have blogs.

Technorati, the online blog catelog, has just released its 2008 State of the Blogosphere which highlights trends and themes from the blogging public, definately worth a read.

Some interesting highlights about corporate/professional bloggers:

  • There is a strong differentiation between a ‘corporate blogger’ and a blogger who writes about their industry. With only 12% identifying themselves as truly corporate, while 46% are ‘professional’ (this is what I identify myself as)
  • Corporate bloggers are pretty homogeneous (Male-70%, in relationship-75%, college grad-74%)
  • The blogs are not making much money, of those that advertise, the median annual revenue was between $200-$300… better hope that added brand exposure can be justified ;)

The future of blogging

Big Blog BrotherThe article also asks senior analysts about their thoughts about blogging, and what lies ahead. I found an interesting comment from Jeremiah Owyang:

“The future of blogging will be an auto-synching of our lives directly to the web —often a quiet recording in the background”

I hope this comment was taken out of context, because I feel this 1984, Big Brother view of the future of blogging is kind of bleak. I find that blogs are most effective when they are not simple ‘reporting’ but add a human editorial view that sparks thought and conversation.

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Written by User ImagePhil (Who am I?) · Filed Under Rants and Reviews 

Comments

3 Responses to “What the blog?”

  1. no imageStephen Budd (Who am I?) on September 28th, 2008 11:54 pm

    “I find that blogs are most effective when they are not simple ‘reporting’ but add a human editorial view that sparks thought and conversation.”

    I fully agree. To my mind, blogs should be more about ‘benefits’ and less about ‘features.’

    Mind you, ‘the auto-synching of our lives directly to the web —often a quiet recording in the background” already occurs via the benign Google!

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  2. no imagePhil (Who am I?) on September 29th, 2008 9:48 am

    Hi Stephen,

    “Mind you, ‘the auto-syncing of our lives directly to the web —often a quiet recording in the background” already occurs via the benign Google!”

    It turns out you are right, we are not far from that reality. I found this article at information week that talks about plans the Google has to monitor all activities, including offline.

    http://www.informationweek.com/news/internet/google/showArticle.jhtml;jsessionid=TA0SUG4JVAE2EQSNDLOSKHSCJUNN2JVN?articleID=208808510&pgno=1&queryText=&isPrev=

    Kind of scary…

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  3. All Hail Our Google Overlords | Tourism Tide on October 27th, 2008 3:37 pm

    [...] recent comment by Stephen Budd raised my awareness about how involved the Internet is becoming in our day to day [...]

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