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What are the latest buzz words?

I am not sure if it is a case of, once you hear it once you notice it more often, but I have noticed an increased frequency of Travel Industry buzz words that have been popping up everywhere. Do you know what I am talking about?

Here are a couple of terms that are really circulating on the news and at conferences. I will also give a brief definition to their intended meaning:

Perfect Storm - It now seams that everything is a perfect storm. Travel agencies needing help, airlines collapsing you name it.  Here is the Wikipedia definition:

“The phrase refers to the simultaneous occurrence of events which, taken individually, would  be far less powerful than the result of their chance combination. Such occurrences are rare by their very nature, so that even a slight change in any one event contributing to the perfect storm would lessen its overall impact. “

Walled Garden -  This term is of particular interest to me, I am all for breaking down the walls (I recently bought a piece of the Berlin wall This term is popping up in the context of media restrictions, inter-industry collaboration and especially the Tele-Com industry. Breaking down restrictions on collaboration is a trend that next generation businesses are going to have to adapt to. As Don Tapscott points out in Wikinomics “If you don’t stay current with customers, they invent around you”. This is in reference to restrictions on products that don’t allow for collaboration and modification.

Here is the Widipedia definition of Walled Garden:

“A walled garden, with regards to media content, refers to a closed set or exclusive set of information services provided for users (a method of creating a monopoly or securing an information system).”

So I hand it over to you, what BUZZ terms have you been hearing lately? Any interesting new ones?

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