Travelocity’s Michelle Peluso’s Thoughts
March 20, 2008
I found this old blog post that I never published, it is a bit of free hand note taking when I was listening to Michelle Peluso at PhoCusWright Orlando 2007. I have cleaned it up a bit, and there is some interesting thoughts:
What is the future for Travelocity?
“Expanding into the Asian and European markets. Shift from a price focused commoditization into an experience based format. Using Kayak, they still recreate the the Travelocity experience. More emphasis changing a transactional interface into experiential purchase.”
How do you plan on doing that?
“We need to separate and segregate the customers base. Different people have different travel needs. Experience finder helps people scroll through a series of media and reviews. We need to partnership at a deeper level. Leverage the relationship and maybe integrate UGC to enhance the online experience.”
How will you handle Longtail product?
“So far we are all terrible at it, but getting better. There is an audience for a smaller product, and the trick is to not crowd the site with all of the content out there, provide relevance, and great parters.”
Build vs. buy
“We will not be specialist content providers, we can do it through partnerships.”
Charge booking fees?
“Increased services, and consumers have confusion with service fees, if you provide value, consumers will pay for the service.”
Her thoughts on long tail products make me think of how Sentias can leverage Rezgo to help OTAs distribute disparate tour suppliers. Give me a call Michelle, 
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Phil · Filed Under Events, Rants and Reviews
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